Yes - but with it comes the negative side of all luxury good markets.There have been numerous articles on the increasing interest in fine wine in by the affluent Chinese consumer; the rise of Lafite, then Latour and the other first growths.
The statistics are incredible: 150 conurbations with popoulations of 1 million or more, a total population of over 1.3 billion, 350,000 millionaires.
Theories abound about why certain labels have become popular; is it the traditional label, the ease of pronunciation or a determined marketing campaign?
With such a rise in interest and passion for fine wine as well as disposable income in China amongst the middle-classes, demand is currently out stripping supply.
In China wine is given and received as a gift, to gain favour and to show respect. Wine has rapidly become part of the culinary experience in urban centres, wine clubs, wine hotels and the like are opening daily.
Unfortunately this has lead certain 'entrepreneurs' taking advantage of this new culture and playing upon the inability of some to read good Engligh. The attached image shows a large poster at a trade show in northern China advertising 'Chatreal Cheval Blanc, Languedoc' amongst others.
Who knows how much of this is in the system.....
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